The multi-billion dollar business of sports & entertainment has become pervasive in our economy and society. The business is increasingly global, reflected in the worldwide coverage of the business dimensions of mega- events such as the Olympics and the World Cup, blockbuster movie releases, global concerts, and new media market entrants.
Understanding the landscape of the business of sports & entertainment calls for both the recognition of how to apply broad business principles to sustain and grow the industry, as well as successfully analyze the technology, marketing and distribution trends that are redefining the business of sports & entertainment.

The objective of this course is to introduce students to the concepts, analyze, and activities that comprise the management of global sports & entertainment enterprises and brands, and to provide practice in assessing and solving related business problems. This course provides students with unique learning opportunities to gain insight into various management functions within the sports & entertainment industry. As such, the course provides a balanced approach to the business, providing a value-added, “real world” education in the marketing of sports & entertainment products with a considerable focus on customer or user experience.

Students will:
 Gain a framework for understanding sports & entertainment management strategies in the global marketplace
 Gain familiarity with key strategic issues that cut across the entire sports & entertainment and business landscape
 Understand the basic economic principles underlying the aspects of the entertainment industry
 Appreciate the challenge involved in marketing and managing sports & entertainment in rapidly changing technological and global environments

None

Mid-term exam (individual presentation) 45%, Final exam 45%, Attendance 10%

TBD

Week 1: Orientation
Week 2: Understanding the Business of Sports & Entertainment
Week 3: Analysis of Global Sport Industry Market Trends 1
Week 4: Analysis of Global Sport Industry Market Trends 2
Week 5: E-Sports in Three Dimensions 1
Week 6: E-Sports in Three Dimensions 2
Week 7: E-Sports in Three Dimensions 3
Week 8: Mid-term
Week 9: Media Change at Sports Games
Week 10: Social Media and Sports 1
Week 11: Social Media and Sports 2
Week 12: The Effect of Media 1
Week 13: The Effect of Media 2
Week 14: AI and Sports 1
Week 15: AI and Sports 2
Week 16: Final Exam

Professor will give a lecture regarding the topic of the week and discuss research questions with students during the class.

1) Critical Thinking: There are many ‘right’ answers in the sports & entertainment business. What works for one company may not work for another. It is important to think strategically and demonstrate critical thinking that describes “why” and “how”, not just “what”.

2) Clarity: Clear communications are essential in business. Please make sure you are communicating clearly in class.

3) Attendance: You are expected to attend all class sessions – plan to arrive 5 MIN EARLY and to stay until the end. If absence is unavoidable, please contact the instructor beforehand. More than two absences will result in an incomplete.

4) Respect: I will treat you with respect and expect the same. Accord your classmates, guest speakers, instructors, and staff with courtesy. Since this is a class on sports, entertainment, and media, computers and smartphones are encouraged. However, please keep your activities associated with class – do not check email, play games, or type anything but lecture notes. Snacks are welcome, but please do not eat while guest speakers are present.

5) Professionalism: Professionalism for this class means giving every project and assignment your best possible effort; it means being on time and meeting deadlines; and it means conducting yourself in a manner that is appropriate to the policies and culture of a particular environment.