This course introduces engineering and science students to the fundamental concepts and principles of management, focusing on how managerial strategies and decision-making processes are applied in technology-driven environments. Students will learn how innovation and technological development can be understood and managed from a business and organizational perspective.

The course aims to help students:
- Understand the fundamental theories and concepts of management, including strategy, organization, marketing, finance, accounting, and operations management.
- Develop the ability to analyze competitive environments, assess internal resources, and formulate strategies that create sustainable competitive advantage.
- Apply critical and analytical thinking to solve complex managerial problems and make effective decisions.
- Understand how technological progress influences business strategy and how to manage innovation effectively.
- Learn the fundamentals of human resource management, including leadership, motivation, teamwork, and organizational culture in technology-oriented settings.
- Grasp the key concepts of marketing, such as market analysis, consumer behavior, and strategy development for technology-based products and services.
- Acquire basic knowledge of financial management and accounting, including the interpretation of financial statements and the principles of investment and resource allocation.
- Study operations and production management, such as supply chain management, quality management, and project management in technology-intensive environments.

Through case studies and practical applications, students will gain a comprehensive understanding of how management principles operate in real-world business contexts. By integrating their technical expertise with managerial thinking, students will cultivate the essential competencies required to become future leaders in technology and innovation.

There are no prerequisite courses required for enrollment in this class.
If you have taken “Introduction to Entrepreneurship” in the Fall semester of 2022, please contact Deokjong Jeong (djjeong@postech.ac.kr) before registering for this course.

It will be presented during class sessions for study and discussion of the latest management and business issues.

- This course is conducted in a hybrid format, combining (1) conceptual learning and (2) a team project.
- An orientation session will be held during the first class meeting (in the classroom).
- During the course add/drop period, classes will proceed as scheduled; however, attendance records will be counted only after the add/drop period.
- Students may register for this course during the add/drop period. Please note that it may take several hours after registration on POVIS for the course to appear on PLMS. During this time, you can access the recorded lecture (uploaded after the in-class session) and study online.
- The weekly schedule and course contents may be adjusted slightly based on the instructor’s discretion and student feedback to enhance learning effectiveness.


(1) Conceptual Learning

Chapter 5. How to Form a Business
Chapter 6. Entrepreneurship and Starting a Small Business

Chapter 7. Management and Leadership
Chapter 8. Structuring Organizations for Today’s Challenges

Chapter 10. Motivating Employees
Chapter 11. Human Resource Management: Finding and Keeping the Best Employees
Chapter 12. Dealing with Employee–Management Issues

Chapter 13. Marketing: Helping Buyers Buy
Chapter 14. Developing and Pricing Goods and Services
Chapter 15. Distributing Products
Chapter 16. Using Effective Promotions

Chapter 17. Understanding Accounting and Financial Information
Chapter 18. Financial Management
Chapter 19. Using Securities Markets for Financing and Investing Opportunities

Chapter 9. Production and Operations Management

Chapter 1. Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2. Understanding Economics and How It Affects Business
Chapter 3. Doing Business in Global Markets
Chapter 4. Demanding Ethical and Socially Responsible Behavior


(2) Team Project
- Team formation will take place in Week 3.
- During Weeks 6, 9, and 12, each team will meet with the instructor to conduct brainstorming sessions, select a topic, and refine their project ideas. These meetings will help teams develop and elaborate their project under the instructor’s guidance.
- In Weeks 14(2)–15, teams will present their final projects, which will be evaluated through both peer review and instructor assessment.

- Lecture and Discussion
- Project/Assignment/Presentation