2. Instructor Information
3. Course Objectives
포스테키안 핵심역량: 지식탐구역량 (50%), 디지털리터러시 역량 (50%)
This course examines basic theoretical concepts and models underpinning the study of media communication, including processes of message construction in media organizations, content patterns, audience message processing, media effects, and media systems. Specific goals are as follows:
a. To increase your understanding of the role of media in the lives of individuals and society.
b. To enhance your awareness of how various media content affects your own and others’ attitudes, beliefs, and behaviors.
c. To increase your knowledge of media theories that explain and predict media choice and influence.
d. To assist you in developing digital media literacy skills and a critical understanding of how various forms of media function in your lives and in society.
4. Prerequisites & require
No specific prior knowledge is required to take this course. Your interest and curiosity about how the consumption of various types of media messages (advertising, film, news, drama, sitcom, music, Internet, social media, mobile media, etc.) would influence your life and society
* WI 과목: WI 과제의 경우 한국말 제출 가능함.
The breakdown of grades is as follows:
- Mid-Term Exam: 25%, Final Exam: 25%
- Two Media Assignments: 30% (15% * 2 Assignments), relating course concepts to media examples located and demonstrating course knowledge. About 700-800 words for each assignment.
- In-Class Assignments: 15%
- Attendance: 5%
6. Course Materials
Media effects research: A basic overview (4th ed.)
Sparks, G. G.
7. Course References
To be posted on PLMS at a later point.
8. Course Plan
- 2/20 (M) Introduction to Course: We are living in the media world
- 2/22 (W) Medium Theory: McLuhan (Chapter 12)
- 2/27 (M) Medium Theory: Postman (AR)
- 3/1 (W) No Class. Independence Movement Day (national holiday)
- 3/6 (M) Medium Theory: Meyrowitz (AR)
- 3/8 (W) Medium Theory: Ong (AR)
- 3/13 (M) & 3/15 (W) Social Scientific Methods (Chapter 2)
- 3/20 (M) & 3/22 (W) Media and Violence/Sexuality (Chapters 5&6)
- 3/27 (M) & 3/29 (W) Media Stereotyping of Social Groups (Chapter 10)
** April 2nd (Sun), 11:59 pm. Media Assignment #1 Due
- 4/3 (M) & 4/5 (W) Review & Movie Exercise #1 (Greenbook, 2019)
Week 8: Mid-Term Exam Week.
**Mid-Term Exam: April 10th (Monday) at 12:30 pm
- 4/17 (M) & 4/19 (W) Advertising and Persuasion (Chapter 8)
- 4/24 (M) & 4/26 (W) Active Audience: Uses and Gratifications & Sensitivity Theory (Chapter 4)
- 5/1 (M) & 5/3 (W) Media Entertainment (Reading: TBA)
- 5/8 (M) & 5/10 (W) News & Politics (Chapter 9)
- 5/15 (M) & 5/17 (W) Mobile & Social Media (Reading: TBA)
- 5/22 (M) & 5/24 (W) Popular Perceptions of Media Influence (Reading: TBA)
** May 28th (Sun). 11:59 pm, Media Assignment #2 Due
- 5/29 (M) No Class. Buddha’s birthday (alternative national holiday)
- 5/31 (W) Review & Movie Exercise 2 (Documentay on Surveillance Capitalism)
Week 16: Final Exam Week
** Final Exam: June 7th (Wed.) at 12:30 pm
* AR = Additional Reading. Every effort will be made to adhere to this schedule, but the instructor reserves the right to alter the schedule if needed.
9. Course Operation
Lecture given by the instructor + Watching various video clips that illustrate course concepts + In-Class Assignments
10. How to Teach & Remark
It is expected that you attend every class meeting. There will be many concepts and issues covered in class that are not addressed in the readings. Please note that it is not sufficient only to read posted lecture outlines or look at the textbook without coming to class. Doing so will almost certainly reduce your mastery of the course materials. Exception can be made in case of religious holiday, verified illness, or emergency.
Because certain behaviors can be distracting for both students and the instructor, you are asked to refrain from the following behaviors during class time: Coming in late and leaving early (if you have to, let the instructor know in advance), displaying disrespect to the instructor and other students, using a smartphone (calling), sleeping, eating loudly, etc. This is not an exhaustive list of behaviors; rather they represent the minimal sort of behaviors that help make the classroom a pleasant and safe learning environment.
Missed/Late Assignments and Exams
Missed/late work is not an option in this class. Exams should be taken by the scheduled dates and times. Exams in other classes, late nights, alarm problems, etc. do not constitute valid reasons for taking the exams at alternate times. Assignments should also be turned in by the indicated dates and times that they are due. Deadlines for all assignments/exams are firm. Failure of not having exams and assignments completed on time will result in a zero for your grades.
This course will rely on PLMS to post instructions for the assignments, important due dates, and lecture notes. Students are fully expected to routinely check PLMS in order to successfully follow the course.
All work should reflect a devotion to academic honesty. Academic dishonesty is unacceptable, and students must be prepared to accept the appropriate sanctions for any dishonest academic behavior as outlined in the policy on academic misconduct.
11. Supports for Students with a Disability
- Taking Course: interpreting services (for hearing impairment), Mobility and preferential seating assistances (for developmental disability), Note taking(for all kinds of disabilities) and etc.
- Taking Exam: Extended exam period (for all kinds of disabilities, if needed), Magnified exam papers (for sight disability), and etc.
- Please contact Center for Students with Disabilities (279-2434) for additional assistance